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Smart Electroacoustic Products Have Become An Important Entry Point For The Artificial Intelligence Industry
Jul 31, 2020

Cutting-edge technologies such as speech recognition, voiceprint recognition, natural language processing, and deep learning have been maturely applied to smart electroacoustic products, forming reliable and sensitive commercial smart electroacoustic products. With the further application of machine learning and other technologies in the field of intelligent electroacoustics, which use data on a large scale to generate models that can understand speech and natural language, future intelligent electroacoustic products can further improve the accuracy of speech recognition and semantic understanding. It will play a more important role in the artificial intelligence industry.

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Electroacoustic product classification

Electroacoustic products use electromagnetic induction, electrostatic induction or voltage effects to complete the conversion of electronic signals and sound signals. The main product categories include speakers, headphones, microphones, etc. Electroacoustic products mainly include electroacoustic components and terminal electroacoustic products.

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Global speaker market: strong demand for smart speakers

According to Statista statistics, in 2019, the global speaker market scale was 28.589 billion U.S. dollars, of which the stereo speaker market was 20.981 billion U.S. dollars, and the smart speaker market was 7.608 billion U.S. dollars. It is predicted that by 2023, the global speaker market will reach USD 43.437 billion. According to statistics from Strategy Analytics, global smart speaker shipments reached 147 million units in 2019, a year-on-year increase of 69.83%. Strong holiday sales in the United States and Europe, as well as the recovery of Google's smart speaker business after new product launches, improved parts supply, and strong promotional activities have driven the growth of global smart speaker quarterly sales.

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Global headphone market: TWS headphone shipments are rising rapidly

In recent years, with the increasing integration of consumer electronics, smart phones have gradually eliminated the earphone jack, and the global demand for TWS earphones has increased rapidly. According to Counterpoint data, the global TWS shipments of true wireless headsets in 2016 were only 9.18 million units, which climbed to 120 million units in 2019, with a compound annual growth rate of 161%. With the continuous optimization of TWS headset functions and increased consumer demand for portable headsets, Counterpoint predicts that global TWS shipments in 2020 are expected to increase by 92% year-on-year to 230 million units.

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Global microphone market: rapid growth in MEMS microphone shipments

The miniature microphones currently used in the market mainly include electret condenser (ECM) microphones and microelectromechanical (MEMS) microphones. Compared with ECM microphones, MEMS microphones have many advantages. First, MEMS supports STM assembly and has higher production efficiency. Second, its package size is about twice as small as ECM. In addition, MEMS microphones are better than ECM microphones in terms of anti-electromagnetic interference, shock resistance, and impact resistance. The manufacturing material of MEMS microphones is silicon wafers. Driven by Moore's Law, the price of MEMS microphones has fallen all the way down, from USD 0.32 in 2010 to USD 0.20 in 2019. The drop in the price of MEMS microphones has pushed its penetration rate to increase. According to Yole's report, global shipments of MEMS microphones reached 5.4 billion in 2018, accounting for 62% of shipments. It is expected to further increase to 71% in 2021, with shipments reaching 7.5 billion, with a compound annual growth rate. Up to 12%.

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